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Date

March 24, 2023

Client

Vans & Trucks

Category

Dealership

Location

West Milford, NJ

Overview Project

Vans & Trucks LLC is a dealership that sells used trucks and primarily vans. Partnering with Eddie and his team has been a learning experience for both his team and mine. Selling used vans is very different from selling cars. Some vehicles had more damage than others, and he had a wide variety of inventory, which meant we had to target a broader audience.

Our skilled videographers and editors created excellent videos and photos to showcase Vans & Trucks’ services. Having a compelling quick video was key to getting customers into the dealership instead of watching behind the screen. We adjusted targeting methods for Eddie’s needs and improved their Google search ranking with SEO, giving them an edge in their industry.

Vans & Trucks Facebook page

Video filmed at dealership then converted into advertisement

Cleaning up their website and setting up email/SMS marketing contributed to bringing back a lot of customers. Every person who bought a van would then fill out a quick survey, providing their contact information, which we would then use to follow up in the following months automatically showcasing new deals.

We boosted Vans & Trucks’ engagement by running daily Facebook and Instagram ads, which not only brought in customers but also helped increase brand awareness. Our targeted ads have significantly expanded our reach in the market. As a result, we are steadily growing the brand’s social media accounts and business as a whole. 

Within only six months, SBN Media has helped the client obtain a 203% increase in phone calls, 39% recurring customer rate, and a 560% increase in facebook engagement.

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