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August 14, 2022
Nex-Gen
Home Service Business
Passaic County, NJ
Nex-Gen is a home service business specializing in exterior home washes and window cleaning. They relied on referrals and door-to-door salesmen to get the job done. When we partnered with them, we immediately created social media pages and organized a media day to capture videos and photos of their services.
We set up a website as part of our sales funnel and started running Google advertisements. Simultaneously, we worked on SEO optimization to ensure our website ranks at the top of Google search results when customers look for home improvement. While our team worked on the website, we also finalized various ad creatives.
Facebook post for Nex-Gen window cleaning services
Advertisement video used to promote Nex-Gen’s brand.
Nex-Gen had a database containing their customers’ emails and phone numbers. We utilized this database by creating various email marketing campaigns to remind customers to schedule their window and house washes every couple of months. We sent out texts, emails, and special promotions. This strategy was extremely effective, leading to a significant return on investment (ROI).
Creating various creative ad copies and testing them was the first part of our plan. Once we figured out which creatives worked and which ones didn’t, all we had to do was scale, and then leads began flowing in. We created a TikTok page and kept the top salesman to mic them up and film them during their work. We created and edited content, which was then pushed onto social media platforms.
Since the campaign was launched, we have increased impressions by over 500%, engagements by over 190%, followers by over 60%, and almost tripled their customer base.
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